B2T
Business-To-Trades Marketing
Thousands of Vocational Programs at Your Fingertips
To further our dedication to companies that market to professional tradespeople, we updated our extensive database of thousands of vocational education programs across the country, which we originally released in 2015.
The 17th Annual Sonnhalter Tool Drive
Since 2010, Sonnhalter has been partnering with Habitat for Humanity for an Annual Tool Drive.
To date, Sonnhalter has collected more than $603,000 in donations that are placed directly into service at the Habitat job sites.
Sometimes All it Takes is a Spark
Sometimes all it takes is a spark. In manufacturing AND in marketing. Looking to add a new element to your efforts? Seeking a starting point on a new project? Then download a Tip Sheet today.
Markets Served
B2T
Safety
Construction
Electrical
Industrial
Plumbing
MRO
HVAC/R
What we do for you
Strategic Collaboration
Sales Promotion & Support
Channel Marketing Programs
New Product Launches
Brand Development & Integration
Plus More...
About Us
Marketing can be a dirty business.
And that’s exactly what we like about it. We are a manufacturing marketing agency that serves companies that target professional tradespeople in the construction, industrial and MRO markets.
Tradepeople Insights Blog
BlueRecruit’s Q2 2026 State of the Trades Report
BlueRecruit recently released its Q2 2026 State of the Trades report, providing a snapshot of today's skilled trades labor market. Despite economic uncertainty, fluctuating interest rates and geopolitical concerns, the industry remains resilient. Three major themes...
Why Marketing Metrics Don’t Matter if They’re Not Tied to Business Results
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. When...
Sonnhalter Continues Tradition with 17th Annual Tool Drive
Support Greater Cleveland Habitat for Humanity by donating demo models, surplus inventory, tools and building materials throughout the month of August. CLEVELAND – June 2026 – Sonnhalter, a communications firm marketing to the professional tradesman in the...