B2T
Business-To-Trades Marketing
Thousands of Vocational Programs at Your Fingertips
To further our dedication to companies that market to professional tradespeople, we updated our extensive database of thousands of vocational education programs across the country, which we originally released in 2015.
The 17th Annual Sonnhalter Tool Drive
Since 2010, Sonnhalter has been partnering with Habitat for Humanity for an Annual Tool Drive.
To date, Sonnhalter has collected more than $603,000 in donations that are placed directly into service at the Habitat job sites.
Sometimes All it Takes is a Spark
Sometimes all it takes is a spark. In manufacturing AND in marketing. Looking to add a new element to your efforts? Seeking a starting point on a new project? Then download a Tip Sheet today.
Markets Served
B2T
Safety
Construction
Electrical
Industrial
Plumbing
MRO
HVAC/R
What we do for you
Strategic Collaboration
Sales Promotion & Support
Channel Marketing Programs
New Product Launches
Brand Development & Integration
Plus More...
About Us
Marketing can be a dirty business.
And that’s exactly what we like about it. We are a manufacturing marketing agency that serves companies that target professional tradespeople in the construction, industrial and MRO markets.
Tradepeople Insights Blog
Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter
Pioneer of Business-to-Trades marketing leaves lasting impact on the construction, industrial and MRO industries. CLEVELAND – July 20, 2026 – Sonnhalter, a marketing communications firm marketing to the professional trades in the construction, industrial and MRO...
Short-Form vs. Long-Form Video Content: Which Is Right for Your Marketing Strategy?
Videos have become a key part of modern marketing. They are visually engaging, and can help companies educate customers, display products and build brand awareness. But when it comes to creating video content, companies must decide if they should invest in short-form...
Skills Gap Awareness in 2026: How the Trades Are Evolving
For years, industry leaders have held concern about the skilled labor shortage. As experienced tradespeople retire, fewer young workers are entering the workforce, meaning manufacturing, construction, plumbing and industrial companies have found themselves competing...