KLEIN TOOLS
“Race & Win!” Campaign

Klein Tools is big into leveraging sports marketing and contractors tend to be big racing fans. So the company wanted to build awareness of its professional hand tools by sponsoring the Andretti Green team and Indy 500 winner Dan Wheldon.

The “Race & Win” promotion we created included giveaways of Klein hand tools and other merchandise. More than 10,000 entrants registered online for the drawings during the IRL racing season. We even became big race fans ourselves.