by tradesmeninsights | Apr 16, 2024 | Tradesmen Insights
By Kylie Stanley, PR Technician
Understanding the importance of social media analytics is key to unlocking maximum success for your business. Every like, share and comment helps companies to leverage their content and gain valuable insights to their audience, content performance and overall strategy. In this blog, we will dive into social media analytics and why they’re crucial for maximizing impact and achieving your goals.
Understanding Your Audience
Social media analytics provide you with audience demographics and behaviors that can aid you in content creation. By knowing metrics such as age, gender, location and interests, you can have a deeper understanding of who your audience is and what resonates with them. This information will allow you to tailor your content to better meet their needs, increase engagement and build stronger relationships with your community.
Evaluating Content Performance
Analyzing your social media performance and engagement is essential to maximizing your content with your audience. By examining metrics such as shares, comments, link clicks and likes, you can identify trends and patterns in your content performance. For example, you can see when the best posting times are for your business and what type of content performs the best, like products, behind-the-scenes or company news. Knowing these insights will help you to refine your content strategy, focus on what works best and optimize future posts.
Monitoring Brand Awareness
Brand reputation is everything in 2024, and social media analytics allow you to monitor your brand awareness or also commonly called brand sentiment. You can track mentions, tagging and comments of what people are saying about your company or products. By listening to what people are saying about your brand online, you can address any issues or concerns in a timely manner and foster a positive brand image.
Making Strategic Decisions
Ultimately, social media analytics empower you to make informed strategic decisions that drive results. Adjusting your content strategy allows you to make confident decisions that are backed by real evidence. This approach to social media development ensures that your company is constantly improving and staying ahead of the curve of the ever-changing social media platforms.
In conclusion, social media analytics are not just numbers on a screen – they are powerful tools for driving growth, engagement and success. By leveraging analytics to understand your audience, evaluate content performance, monitor brand awareness and inform strategic decision-making, you can unlock the full potential of your social media presence and achieve your goals. So, don’t overlook the importance of social media analytics – dive in, explore, and let the data guide your journey to success.
by tradesmeninsights | Apr 8, 2024 | Tradesmen Insights
Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you might want to incorporate them into your 2024 strategy.
Trend One: SEO
SEO isn’t just for your website but can be used on your social media platforms as well. Google is always ranking and optimizing search results for users. Creating practical and helpful social media content can help to drive traffic to your account. Consider adding keywords to captions, descriptions and hashtags to your posts as leveraging SEO can lead to a 30-percent higher engagement rate.
Trend Two: Social Media Platforms
Over the years we’ve seen many social media platforms pop up, but this doesn’t mean your brand should join every social media app you see. When it comes to social media, brands should prioritize quality over quantity. Companies should focus their time and energy on platforms that resonate with their target audience.
Trend Three: AI
AI is here to stay in 2024! AI can help marketers brainstorm content ideas and provide support to save time while giving valuable insights. Several platforms have AI tools for marketers to use such as listening tools, AI-generated images, writing assistants and more! While AI can assist with ideas, marketers are still the brains and leaders when it comes to marketing.
Trend Four: Authenticity
While AI-generated content is spreading, it’s important to keep high-quality, human-led content at the top of your strategies. Right now, nonpromotional content is the number one type of content consumers don’t see enough of from companies. Think about the type of content you’re posting for your audience and think about what they might find valuable. Leaning into community engagement and nonpromotional content can build trust with your audience. Try showcasing employees, company events or even behind-the-scenes content to strengthen brand reputation.
Trend Five: Influencers
Influencers are for every company, especially within the trades! Many brands are having success with utilizing micro- and macro-influencers. When working with influencers, you can target your audience and showcase your products to them. Other influencers for your brand are your employees. Employees can provide trusted expert content and drive authentic engagement for your brand.
Trend Six: Video
The growth of video has skyrocketed, particularly short-form video content. This doesn’t mean you can’t use long-form video, and since social media keeps expanding their video length, we might see an increase in how long videos are. At the same time, the human attention span has shrunk to 8.25 seconds. If you’re not already, think about adding videos to your marketing mix for social media. Videos are a great way to capture the attention of your audience and provide valuable information they’re seeking.
If you’re not already using one of the ideas listed above in your 2024 plan, think about adding it! With the everchanging social media platforms, it’s important to stay on top of the game against your competitors. Check out the full article from WTWH Media to learn more.
by Sandy | Apr 1, 2024 | Tradesmen Insights
Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry.
Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From large corporations to modest family households, the construction industry is responsible for creating buildings that shelter you. But while we may depend on this industry for many things, the industry itself relies on several specialized trades. Here are four of the trades that are vital to the field of construction.
1. Electricians
Readi
ng at night, keeping cool in the summer, using computers at work or cooking a meal, there’s a seemingly endless list of day-to-day activities that are made possible by electricians. In our modern society, there’s no doubt that any building without electrical wiring would be virtually useless; the construction industry wouldn’t get very far without the skills of electricians. And while these tradespeople generally get paid well (U.S. News puts the average salary for electricians at around $55,000), there are certainly drawbacks to this profession. Aside from limited promotion opportunities and a lack of flexibility, electricians also face the very real risk of injury or death on a daily basis. According to Electrical Contractor magazine, 143 or so construction workers die due to electrocution each year, with about 34 percent of these individuals being electrical workers. It’s little wonder electricians experience above-average stress levels on the job.
2. Carpenters
Most of the wooden furni
ture you use, timber floors you walk on and wooden walls and beams that support the roof over your head are the handiwork of carpenters. When you consider that the majority of homes in the U.S. are constructed with timber frames, the importance of carpentry becomes even more obvious. With more than 1 million carpenters in the country and projections for this number to rapidly grow, this trade is clearly an important part of the construction industry. Fortunately, the decent working conditions and respectable average salary of about $48,000 should see this trade continue to flourish in the future.
3. Welders
Welders, often categorized together with cutters, solderers and brazers, are essentially the metal equivalent of carpenters. From manufacturing household appliances, to building race cars, there is a uniquely diverse range of projects that a skilled welder can find themselves working on. While less known than other trades, welding is an extremely valuable element of the construction industry.
Welders require thorough training and often need to earn credentials before landing their first job. Sometimes, they also have to invest in their own equipment from a specialist provider like WIA. These factors may contribute to the fact that welding is the only trade on this list that the Bureau of Labor Statistics has predicted a slower growth than the average for other occupations through 2028. According to this Forbes article, welding is one of the main fields in which an older average population of workers could lead to a shortage in the near future. This means that welding is not just a crucial trade for the construction industry, it’s also a worthwhile career path for young aspiring tradespeople.
4. Plumbers
Similar to electricians, plumbers are essential in the construction of any contemporary building. They also become vital tradespeople when you want to renovate a bathroom, decide to add an en suite to your home or have any toilet issues. 
The task of keeping our pipes and water systems functioning smoothly employs about 500,000 plumbers in the U.S., and this number is expected to grow much faster than the average profession this decade, according to the Bureau of Labor Statistics. This steady growth is likely due to the construction industry’s (and society’s) consistent demand for plumbing work, combined with the healthy average salary of around $53,000 and the job satisfaction that comes from regularly making a difference to the lives of other people.
There are many trades that form integral parts of the construction industry – these are just four of the most crucial ones. Reflecting on the important role these tradespeople play can help us appreciate and understand why pursuing a trade can be a lucrative and very fulfilling path.
by tradesmeninsights | Mar 25, 2024 | Tradesmen Insights
By Kylie Stanley, PR Technician
Social media is a valuable source for brands to hear feedback from customers, listen to concerns and engage with their followers. As a brand you might feel that turning off comments can help to prevent negativity, keep the focus on your product, save money from having to monitor comments and feel exclusive. But turning comments off on social media or ads is a bad business practice that should be avoided. In this blog, we will break down why you should keep your comments on.
Opens Conversations
Social media is a great place to listen to your customers and have open conversations about your brand and/or products. It also allows customers to engage with other customers about the products. We’ve seen comments before where one negative comment leads to multiple positive comments from other customers touting them on why they love the products. Allowing these open conversations lets your customers engage with each other or provide product concerns that need to be addressed.
If a customer has a negative experience with your product or service, wouldn’t you want to know about it? Or if they have a question about how to use it, wouldn’t you want to help them? Turning off comments would only lead to upset customers and never provide insights into any problems within your business.
Creative Ideas
By having open conversations on social media, it can develop ideas that your business can implement. If you see negative comments about a specific product, you could write a blog or press release on the item to debunk these comments and spread awareness on the item. Additionally, social media comments could lead to creative ideas of what you could do at a tradeshow, whether it be fun booth ideas, giveaways or a trades influencer who wants to meet up and learn more about your brand.
How to Handle Negative Feedback
Now that we have discussed why keeping the comments on is beneficial for your brand, let’s discuss how to handle any negative comments you might receive.
Make sure to reply to their comments! Most times, negative comments are coming from a bad experience, so ask “can you please email or message us with more detailing regarding your issue.” This will show other customers that you’re being attentive and taking note of any problems customers might have. Also, remember everything on the internet is public for everyone, so not responding or leaving an aggressive comment towards your customer would reflect badly on the company.
Another alternative to turning off comments that you shouldn’t do is deleting or hiding comments. Hiding comments can weaken the trust between you and your followers and make you appear to be hiding something. Social media is meant to be conversational, so you should show your customers that you are receptive to both positive and negative feedback and want to encourage discussion. Check out our full blog post on “best practices for handling negative comments” to learn more.
Before you turn your comments off on social media or ads, think about the feedback you could be missing. Be open to having conversations with customers to see how you can improve any concerns that may need to be addressed.
by tradesmeninsights | Mar 18, 2024 | Tradesmen Insights
Something big is coming to our city in Cleveland… It’s the solar eclipse!
On Monday, April 8, the Great American Eclipse will be taking place throughout the Midwest region of the USA. The path of totality lies within Cleveland which means we will receive nearly four-minutes of darkness in the middle of the afternoon! This event won’t happen in Cleveland again until 2444, so make sure you’re prepared for the event.
Throughout Northeast Ohio, events will be taking place in honor of the solar eclipse like:
A solar eclipse is a sight totally worth seeing. No matter where you are that afternoon, we hope you’ll find a great viewing spot for some fun in the sun. If you haven’t already, sign up to receive a pair of Sonnhalter branded solar eclipse glasses.
Enjoy the specs…and the eclipse!
https://www.sonnhalter.com/2024-solar-eclipse/
by tradesmeninsights | Mar 11, 2024 | Tradesmen Insights
March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, we will be sharing some plumbing facts to promote the practice and why it’s important.
Did you Know That Plumbing Improves the World…
- Standardized plumbing can be traced back to around 3,000 B.C
- Over 1 billion of people gained access to piped water supplies between 2000 and 2015
- About 0.3% of homes across the country have a minor plumbing leak
- The global population of people who used safely managed sanitation services increased from 28% in 2000 to 39% in 2015
- A 4-minute shower can now use as little as 24 liters of water
- The dual system toilet flush, created in a small town in Australia in 1980, now uses as little as 4.5 liters of water
Today we salute the ones who keep everything flowing, and not overflowing. Thank you to the dedicated plumbers who answer the call and don’t recount the tales of what they’ve pulled out of pipes.
