Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
The Times They Are A-Changin’
Guest Blogger, Alan Sipe Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at...
Effective Marketing Tactics
By Kylie Stanley, PR Technician Social media is an effective marketing tool for businesses to use to target their customers. It’s not surprising that in a recent study from Wpromote in partnership with Ascend2, six in 10 respondents surveyed ranked social media as the...
Influencers on the Rise
By Kaylee Lauriel, PR Intern In a world where fashion and lifestyle influencers are in abundance, trade influencers are not to be discounted. One of the most popular trade influencers on TikTok, a pool cleaner with the handle @thep00lguy, makes over $14,000 per post...
Not All Demonstrations are Created Equal
By: Alan Sipe, Guest Blogger I’ve been so very lucky in my selling career to have been associated with some of the greatest tool companies. Klein Tools, Witte Tools, Stanley, KNIPEX, Ajax Tools, and BETA Tools. At all these terrific companies I had many...
National Apprenticeship Week
By: Kylie Stanley, PR Technician This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training,...
Plumbing, Piping and PHCC Connect
By: Kylie Stanley, PR Technician The plumbing and piping business is huge, and I was reminded of that as I attended PHCC Connect for the first time. PHCC Connect is an immersive expo event that brings industry leaders and professionals in plumbing, heating, cooling...
AI Developments in Marketing
by Kaylee Lauriel, PR Intern Artificial intelligence (AI) is no longer a thing of fantasy. It is real and, while it isn’t going to take over the world any time soon (at least I hope not), your brand can have added value by using AI. AI’s biggest benefit is in...
How to Identify The Right Price Point in B2B Markets
By: ISURUS, guest blogger One of the questions in B2B go-to-market strategies is: What is the right price point for our offer? This post provides a high-level overview of standard pricing research techniques that can identify the market’s willingness to pay for your...
The Evolution of Social Media
by Kaylee Lauriel, PR Intern Since the dawn of civilization, humans have been social animals. What first manifested as a basic shared language has since evolved into subcultures on a multitude of social media platforms. The human impulse to know and be known has...