AI and Automation in the Trades: Opportunity, Not Replacement
Artificial intelligence (AI) and automation have become hot topic talked-about technologies in recent years. From self-driving vehicles to AI-generated photos, it is understandable why trade workers are wondering how these technologies will impact their careers. For...
Day in the Life of a Sonnhalter Intern
By Lauren Peugeot I've always been a little on the clumsy side, so it's for the best that my internship doesn't involve making coffee runs for the office. If I happen to spill my cup during the day, I am already at home, so I have just enough time to change my shirt...
Short-Form vs. Long-Form Video Content: Which Is Right for Your Marketing Strategy?
Videos have become a key part of modern marketing. They are visually engaging, and can help companies educate customers, display products and build brand awareness. But when it comes to creating video content, companies must decide if they should invest in short-form...
Skills Gap Awareness in 2026: How the Trades Are Evolving
For years, industry leaders have held concern about the skilled labor shortage. As experienced tradespeople retire, fewer young workers are entering the workforce, meaning manufacturing, construction, plumbing and industrial companies have found themselves competing...
BlueRecruit’s Q2 2026 State of the Trades Report
BlueRecruit recently released its Q2 2026 State of the Trades report, providing a snapshot of today's skilled trades labor market. Despite economic uncertainty, fluctuating interest rates and geopolitical concerns, the industry remains resilient. Three major themes...
Why Marketing Metrics Don’t Matter if They’re Not Tied to Business Results
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. When...
Sonnhalter Continues Tradition with 17th Annual Tool Drive
Support Greater Cleveland Habitat for Humanity by donating demo models, surplus inventory, tools and building materials throughout the month of August. CLEVELAND – June 2026 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
LinkedIn Best Practices for B2B and Industrial Marketing in 2026
LinkedIn has evolved far beyond an online resume platform. In 2026, it’s one of the most valuable tools for B2B and industrial companies looking to engage with distributors, strengthen their relations with customers, and attract potential employees. Photo by Zulfugar...
Should Your Company Consider an Influencer Program in 2026?
Influencer marketing is no longer limited to fashion, beauty, or lifestyle brands. In 2026, influencer partnerships have become a valuable tool for B2B and industrial companies looking to expand their reach and connect with audiences in more authentic ways that can...
National Safety Month: Building a Culture of Safety in the Trades
As we recognize National Safety Month this June, it’s an opportunity to spotlight the importance of creating safe work environments for the professionals who keep our world running like plumbers, electricians, HVAC technicians, mechanics and more. Four Ways to...