Meet Lauren Peugeot, Sonnhalter’s 2026 Public Relations Intern
Hello! My name is Lauren Peugeot, and I am the incoming 2026 Public Relations (PR) Intern for Sonnhalter. In the fall, I will begin my third year at The Ohio State University, where I am pursuing my Bachelor of Arts in Strategic Communication and minoring in...
Booth Ideas to Drive Traffic at Trade Shows
As more trade shows approach, many companies find themselves asking the same question, “How can we stand out and drive more traffic to our booth?” With crowded show floors and countless exhibitors competing for attention, creating an engaging booth experience is more...
Why Social Media Competitive Analysis Matters for Your Brand
Social media is no longer just a channel for posting updates, it’s a strategic tool that influences brand perception, engagement and growth. To use it effectively, brands must understand not only their own performance, but also how they compare against their...
National Apprenticeship Week
This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training, mentorship and opportunities out in...
When Brands Get Weird or Go Quiet
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. There’s...
Top Five Takeaways from CMPX 2026
Matt Sonnhalter shares his top takeaways from CMPX—including kicking soccer balls into a goal, an impressive toilet and heating and cooling units in just about every booth. Watch the full video below. https://youtube.com/shorts/f02IAQAav0Q?feature=share
Introducing the New Toronto Insider’s Guide from Sonnhalter
Sonnhalter is excited to announce the release of our Toronto Insider’s Guide! This new resource is your key to exploring one of Canada’s most vibrant cities, filled with incredible restaurants, cultural attractions and must-see experiences. Discover Toronto’s...
Top Five Takeaways from Work Truck Show 2026
Matt Sonnhalter shares his top takeaways from the Work Truck Show, including custom leather luggage tags, mobile power and an electric pickup truck. Watch the full video below. https://youtube.com/shorts/iBCBFch7oTo?feature=share
Give Your Brand a Little Love: Why Brand Check-Ins Matter
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. ...
Top Five Takeaways from CONEXPO-CON/AGG 2026
Matt Sonnhalter shares his top takeaways from CONEXPO-CON/AGG, including remote-controlled construction equipment, creative custom crew buttons spotted on the show floor and why attendance may have been slightly down, but the show still felt busy and energetic. Watch...