National Apprenticeship Week
This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training, mentorship and opportunities out in...
When Brands Get Weird or Go Quiet
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. There’s...
Top Five Takeaways from CMPX 2026
Matt Sonnhalter shares his top takeaways from CMPX—including kicking soccer balls into a goal, an impressive toilet and heating and cooling units in just about every booth. Watch the full video below. https://youtube.com/shorts/f02IAQAav0Q?feature=share
Introducing the New Toronto Insider’s Guide from Sonnhalter
Sonnhalter is excited to announce the release of our Toronto Insider’s Guide! This new resource is your key to exploring one of Canada’s most vibrant cities, filled with incredible restaurants, cultural attractions and must-see experiences. Discover Toronto’s...
Top Five Takeaways from Work Truck Show 2026
Matt Sonnhalter shares his top takeaways from the Work Truck Show, including custom leather luggage tags, mobile power and an electric pickup truck. Watch the full video below. https://youtube.com/shorts/iBCBFch7oTo?feature=share
Give Your Brand a Little Love: Why Brand Check-Ins Matter
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. ...
Top Five Takeaways from CONEXPO-CON/AGG 2026
Matt Sonnhalter shares his top takeaways from CONEXPO-CON/AGG, including remote-controlled construction equipment, creative custom crew buttons spotted on the show floor and why attendance may have been slightly down, but the show still felt busy and energetic. Watch...
World Plumbing Day 2026
March 11th is dedicated to raising awareness about the vital role plumbing and plumbers play in our daily lives. At Sonnhalter, we deeply appreciate the hard work and commitment of plumbers everywhere. Today, we’re sharing some interesting plumbing facts to highlight...
Top Five Takeaways from International Builders’ Show 2026
Matt Sonnhalter shares his top five takeaways from the 2026 International Builders’ Show — from attendance trends and time-saving products for contractors to an unexpected surprise appearance from a Demogorgon. Watch the full video below....
Back to Marketing Basics: Refocusing your Strategy for the Year Ahead
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. New...