Sonnhalter Continues Tradition with 17th Annual Tool Drive
Support Greater Cleveland Habitat for Humanity by donating demo models, surplus inventory, tools and building materials throughout the month of August. CLEVELAND – June 2026 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
LinkedIn Best Practices for B2B and Industrial Marketing in 2026
LinkedIn has evolved far beyond an online resume platform. In 2026, it’s one of the most valuable tools for B2B and industrial companies looking to engage with distributors, strengthen their relations with customers, and attract potential employees. Photo by Zulfugar...
Should Your Company Consider an Influencer Program in 2026?
Influencer marketing is no longer limited to fashion, beauty, or lifestyle brands. In 2026, influencer partnerships have become a valuable tool for B2B and industrial companies looking to expand their reach and connect with audiences in more authentic ways that can...
National Safety Month: Building a Culture of Safety in the Trades
As we recognize National Safety Month this June, it’s an opportunity to spotlight the importance of creating safe work environments for the professionals who keep our world running like plumbers, electricians, HVAC technicians, mechanics and more. Four Ways to...
Same Data. Different Decisions.
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. ...
Meet Lauren Peugeot, Sonnhalter’s 2026 Public Relations Intern
Hello! My name is Lauren Peugeot, and I am the incoming 2026 Public Relations (PR) Intern for Sonnhalter. In the fall, I will begin my third year at The Ohio State University, where I am pursuing my Bachelor of Arts in Strategic Communication and minoring in...
Booth Ideas to Drive Traffic at Trade Shows
As more trade shows approach, many companies find themselves asking the same question, “How can we stand out and drive more traffic to our booth?” With crowded show floors and countless exhibitors competing for attention, creating an engaging booth experience is more...
Why Social Media Competitive Analysis Matters for Your Brand
Social media is no longer just a channel for posting updates, it’s a strategic tool that influences brand perception, engagement and growth. To use it effectively, brands must understand not only their own performance, but also how they compare against their...
National Apprenticeship Week
This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training, mentorship and opportunities out in...
When Brands Get Weird or Go Quiet
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. There’s...