Top Five Takeaways from CONEXPO-CON/AGG 2026
Matt Sonnhalter shares his top takeaways from CONEXPO-CON/AGG, including remote-controlled construction equipment, creative custom crew buttons spotted on the show floor and why attendance may have been slightly down, but the show still felt busy and energetic. Watch...
Summer Public Relations Internship
Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its...
World Plumbing Day 2026
March 11th is dedicated to raising awareness about the vital role plumbing and plumbers play in our daily lives. At Sonnhalter, we deeply appreciate the hard work and commitment of plumbers everywhere. Today, we’re sharing some interesting plumbing facts to highlight...
Top Five Takeaways from International Builders’ Show 2026
Matt Sonnhalter shares his top five takeaways from the 2026 International Builders’ Show — from attendance trends and time-saving products for contractors to an unexpected surprise appearance from a Demogorgon. Watch the full video below....
Back to Marketing Basics: Refocusing your Strategy for the Year Ahead
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. New...
Top Five Takeaways from AHR 2026
Matt Sonnhalter reveals his top five takeaways from AHR 2026! Matt explores the crowded tradeshow floor, data centers, hypoxic training and more! Watch the full video below. https://youtube.com/shorts/11OjGtfmGcs?feature=share
What Are YouTube Shorts and Why Should Your Brand Use Them?
Short-form video continues to reshape how audiences discover and engage with content online. One of the newest formats is YouTube Shorts, a feature designed to help brands connect with viewers. What Are YouTube Shorts? YouTube Shorts are vertical, short-form videos...
Top Five Takeaways from This Year’s World of Concrete
Another year at World of Concrete is in the books, bringing steady show-floor energy, a strong focus on safety gear and evolving exhibitor experiences. From seeing your future and great food, watch to see the top five takeaways from the show....
Your Brand is Built Between Campaigns
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. A brand...
Organic vs. Paid Social Media: Finding the Right Balance for Your Strategy
Social media has become one of the most effective ways for manufacturers to connect with contractors, distributors and more. But one question always comes up when planning a content strategy, should you focus more on organic or paid social media? Each plays a...