Tips & Tricks for Shooting Video Content in 2026
Video continues to be one of the most effective ways for manufacturers and industrial companies to educate customers, showcase products and build trust with their customers. While professionally produced videos still have importance, today's audiences are looking for...
How to Prioritize Your Ideas
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. If...
2026 Summer Internship Recap
At the beginning of the summer, if you had asked me what a pipe fitting was, I would have stared at you like a deer in headlights. However, now, after spending the past few months as Sonnhalter's Public Relations intern, I can confidently say I've been immersed in a...
AI and Automation in the Trades: Opportunity, Not Replacement
Artificial intelligence (AI) and automation have become hot topic talked-about technologies in recent years. From self-driving vehicles to AI-generated photos, it is understandable why trade workers are wondering how these technologies will impact their careers. For...
Day in the Life of a Sonnhalter Intern
By Lauren Peugeot I've always been a little on the clumsy side, so it's for the best that my internship doesn't involve making coffee runs for the office. If I happen to spill my cup during the day, I am already at home, so I have just enough time to change my shirt...
Short-Form vs. Long-Form Video Content: Which Is Right for Your Marketing Strategy?
Videos have become a key part of modern marketing. They are visually engaging, and can help companies educate customers, display products and build brand awareness. But when it comes to creating video content, companies must decide if they should invest in short-form...
Skills Gap Awareness in 2026: How the Trades Are Evolving
For years, industry leaders have held concern about the skilled labor shortage. As experienced tradespeople retire, fewer young workers are entering the workforce, meaning manufacturing, construction, plumbing and industrial companies have found themselves competing...
BlueRecruit’s Q2 2026 State of the Trades Report
BlueRecruit recently released its Q2 2026 State of the Trades report, providing a snapshot of today's skilled trades labor market. Despite economic uncertainty, fluctuating interest rates and geopolitical concerns, the industry remains resilient. Three major themes...
Why Marketing Metrics Don’t Matter if They’re Not Tied to Business Results
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. When...
Sonnhalter Continues Tradition with 17th Annual Tool Drive
Support Greater Cleveland Habitat for Humanity by donating demo models, surplus inventory, tools and building materials throughout the month of August. CLEVELAND – June 2026 – Sonnhalter, a communications firm marketing to the professional tradesman in the...