Why a Mobile Strategy Is So Important to Reach the Professional Tradesman

We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Consider this stat:

 77% of the world’s population (5.3 billion people) are mobile subscribers!

A recent post on Marketo, BtoB Marketing To Go: Why Mobile is Crucial to Your Lead Generation, highlights some interesting stats from a recent comScore study:

  • 72.2 million people accessed social networking sites or blogs on their mobile devices.
  • Almost 40 million U.S. mobile users access social media sites daily.
  • Facebook,Twitter and LinkedIn increased their mobile audiences by more that 50% in 2011.

So what do you think the chances are that some of your target audience isn’t in the stats above? Mobile  users are interacting with brands and you should not miss out on the opportunity to engage them.

If you like this post, you may want to read:

Is Mobile Marketing the Best Way to Reach the Professional Tradesman?

What’s Your Mobile Media Strategy for 2012?

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