Most of our clients have trade show schedules and are reluctant to give them up. The costs for most shows are in the tens of thousands per show which doesn’t include your sales people time.
According to the trade show bureau, it takes 3.6 touches to make an average B2B sales from a trade show lead rather than 6.7 touches from other leads.
So are trade show leads better than other leads you pass on to your sales team? I’d like to get your input.